MAN TGE Individual Lion S. Made For Everyday Heroes

VAN AS ACTION STAR AND SIDEKICK

A tribute to the new MAN TGE Individual Lion S as 80s series heroю

TASK

MAN Truck & BUS SE asked us to develop social media format ideas for the new TGE Individual Lion S Pan-European release. Since our colleagues at MAN are just as positively crazy as us, they chose the 80s action tribute "Made For Everyday Heroes". The idea was to create hero video, teasers, reels and making-of stories for Instagram, Facebook and YouTube.

IDEA

Every hero needs a sidekick - attentive, reliable and unique. In 80s series, these were often sleek sports, muscle cars or tech-overloaded prototypes. Vans and delivery trucks, on the other hand, to this day usually play only a supporting role in movies and series. The TGE Individual Lion S is different. In an action-packed dream sequence, we bring back slumbering childhood dreams and showcase the new high-end line of the TGE, with the van being an irreplaceable partner.

In this dynamic 80s homage, we make a statement and pay tribute to the everyday work of all craftsmen and women. The van becomes the protagonist of an emotional story that celebrates the values of freedom and individuality.

CHALLENGE

Our team guided and executed this project from the first idea, storyboard, style definition, complex filming to post-production and delivery. The goal was to take the 80's style and translate it into a more modern visual language. At the same time, a connection between driver and van had to be worked out in terms of content and the balancing act between dream world and reality had to be created.

The special challenge for the production were stunts. Together with our partners from Double Action, we modified the vehicles in such a way that the van can drive out backwards at the speed of about 50 km/h and goes on directly into a 180°turn.